– Antoine de Saint-Exupéry
A good work on graphic design will harmoniously pull all the elements together, from the logo to the web design and from the business cards to the printed brochures.
Whether you have someone browsing through your website in a mere thirty seconds before dinner, or weather it is the spit second your logo is displayed in a promo video, it needs to be vivid, it needs to be in your face and above all, it needs to be remembered.
Balance, Unity and harmony
Design elements include color, line, shape, texture and space and form, all of which needs to be combined in such a way that the viewer’s experience is one of balance, unity and harmony. All of which no particular person pays attention to, but cannot the least be ignored as it has some the most strongest effect on the subconscious, and ultimately the feel and trust of your brand name and/or product.
Competition between brand names and products is harsh and more competitive than ever before, especially with the online world we live in, where we, on a daily basis, are bombarded with countless images, names and representations of the various entities.
A picture a thousand words?
To stand out therefore, concepts need to be thoroughly worked on, tested and discussed in order to get to an element that one can truly be proud of. Company logos and brands in particular leaves lasting impressions and that is why we are adamant on getting it right the first time.
A picture is worth a thousand words, but the right graphic design can be worth hundred thousands of clients.